Tuesday, June 30, 2020
5 Global Trends in the Most Downloaded Dating Apps
5 Global Trends in the Most Downloaded Dating Apps 5 Global Trends in the Most Downloaded Dating Apps Image Source: iStockIt is unsurprising that in this fast paced world, the most downloaded dating apps have become so lucrative, with millions using them as a slick way to help overcome not just shyness and social barriers but also an increasingly busy schedule.That apps have gained such traction in this area is not surprising. There is a fertile field of literature on finding lasting relationships, including such best sellers as Gary Chapmanâs The 5 Love Languages: The Secret to Love that Lasts; and Dr Bethany Marshallâs Deal Breakers: When to Work On a Relationship and When to Walk Away. Acclaimed motivational guru Tony Robbins, most acclaimed for his motivational coaching work, also has a successful program that aims to help people find The Ultimate Relationship.Check Price As for dating apps, whether or not they are empowering phenomena, they are certainly big business, and they are here to stay, as data released by the BBC confirms. The data was gathered for the corpo ration by analytics company AppAnnie.The AppAnnie researchers spent all of 2015 surveying 50 of the worldâs largest app markets, plus two additional countries in Africa, Nigeria and Kenya, and quantifying the most downloaded dating apps from the Lifestyle and Social categories of the Apple App Store and Google Play Store in those markets.Dating apps were defined as those which either were advertised as being solely for dating, or which were used primarily for dating: so, Facebook and WhatsApp were not included in the survey, as neither of these is specifically designed or primarily used for dating.Online statistics portal, Satista.com used the BBC/AppAnnie data on the most downloaded dating apps to compile a âLove App World Mapâ, which provides the key results at a glance, in terms of how the world splits over preference for dating apps.Here are the main points we can extra from the raw data and Statistaâs infographic.Data Source: Statista.com1. Europe/Americas: Preference s Reflect Geographic PatternWhile Badoo and Tinder collectively conquered 39 of the worldâs largest app markets, the distribution of their usage is pretty compartmentalised. For instance, Tinder is the preference for most in Canada and North America. But look what happens at the border with Latin Americaâ"Badoo becomes the dominant app at the gateway to Latin America, whose four markets it leads.A similar pattern is apparent in Europe, but along a rough south-west to north-east diagonal axis. To the west of this imaginary line are territories dominated by Tinder (Norway, Sweden, Finland, Denmark, Ireland, UK, Belgium, Netherlands, France). East of this imaginary line, Badoo is the preference (Portugal, Spain, Italy, Poland, Czech Republic, Hungary, Bulgaria, Romania and Ukraine).The centre of Europe is something of a battleground, with the German-developed app Lovoo, developed in Dresden, the number one choice. The Greek marketâs leading choice of Tinder is an anomaly for a s outhern European territory, while Russia in the far east has Frim as its top choice.2. Tinder Close to Breakthrough in South AmericaIn the four Latin American territoriesâ"Colombia, Brazil, Chile and Argentinaâ"where dating apps are particularly popular, Badoo just narrowly kept Tinder from occupying the market-leading position.3. Asia the Only True âApp BattlegroundâThe Tinder / Badoo âbig twoâ representation reflected elsewhere in the world is not replicated in Asia. Tinder preference is recorded in India, Philippines, Singapore, Australia and New Zealand; Badoo in Thailand, Malaysia and Indonesia. YYC is the top preference in the Japanes market; Momo in China; iPair Meet Your Match in Taiwan and Heartbeep in South Korea.4. More Market-Specific Apps in Asia than ElsewhereAccording to the data, Middle Eastern markets largely opt for apps with little popularity elsewhere in the world. Egypt is the only location apart from Russia where Frim is the top preference. In Sau di Arabia the top app choice is WhosHere.Use of Tinder and Badoo is separated by another imaginary diagonal line, running from north west to south east, with Turkey, Kuwait and the United Arab Emirates opting for Badoo, and the Israeli market topped by Tinder.5. Dating Apps Market in Infancy in AfricaThe entire app market is relatively young in Africa because of the lack of decent mobile internet, so it is difficult, as yet, to get a definitive read on the most downloaded dating apps on the continent.Badoo is the dating app of choice in Nigeria, Kenya and South Africa, the latter being the only African nation in the worldâs top 50 app markets. 5 Global Trends in the Most Downloaded Dating Apps 5 Global Trends in the Most Downloaded Dating Apps Image Source: iStockIt is unsurprising that in this fast paced world, the most downloaded dating apps have become so lucrative, with millions using them as a slick way to help overcome not just shyness and social barriers but also an increasingly busy schedule.That apps have gained such traction in this area is not surprising. There is a fertile field of literature on finding lasting relationships, including such best sellers as Gary Chapmanâs The 5 Love Languages: The Secret to Love that Lasts; and Dr Bethany Marshallâs Deal Breakers: When to Work On a Relationship and When to Walk Away. Acclaimed motivational guru Tony Robbins, most acclaimed for his motivational coaching work, also has a successful program that aims to help people find The Ultimate Relationship.Check Price As for dating apps, whether or not they are empowering phenomena, they are certainly big business, and they are here to stay, as data released by the BBC confirms. The data was gathered for the corpo ration by analytics company AppAnnie.The AppAnnie researchers spent all of 2015 surveying 50 of the worldâs largest app markets, plus two additional countries in Africa, Nigeria and Kenya, and quantifying the most downloaded dating apps from the Lifestyle and Social categories of the Apple App Store and Google Play Store in those markets.Dating apps were defined as those which either were advertised as being solely for dating, or which were used primarily for dating: so, Facebook and WhatsApp were not included in the survey, as neither of these is specifically designed or primarily used for dating.Online statistics portal, Satista.com used the BBC/AppAnnie data on the most downloaded dating apps to compile a âLove App World Mapâ, which provides the key results at a glance, in terms of how the world splits over preference for dating apps.Here are the main points we can extra from the raw data and Statistaâs infographic.Data Source: Statista.com1. Europe/Americas: Preference s Reflect Geographic PatternWhile Badoo and Tinder collectively conquered 39 of the worldâs largest app markets, the distribution of their usage is pretty compartmentalised. For instance, Tinder is the preference for most in Canada and North America. But look what happens at the border with Latin Americaâ"Badoo becomes the dominant app at the gateway to Latin America, whose four markets it leads.A similar pattern is apparent in Europe, but along a rough south-west to north-east diagonal axis. To the west of this imaginary line are territories dominated by Tinder (Norway, Sweden, Finland, Denmark, Ireland, UK, Belgium, Netherlands, France). East of this imaginary line, Badoo is the preference (Portugal, Spain, Italy, Poland, Czech Republic, Hungary, Bulgaria, Romania and Ukraine).The centre of Europe is something of a battleground, with the German-developed app Lovoo, developed in Dresden, the number one choice. The Greek marketâs leading choice of Tinder is an anomaly for a s outhern European territory, while Russia in the far east has Frim as its top choice.2. Tinder Close to Breakthrough in South AmericaIn the four Latin American territoriesâ"Colombia, Brazil, Chile and Argentinaâ"where dating apps are particularly popular, Badoo just narrowly kept Tinder from occupying the market-leading position.3. Asia the Only True âApp BattlegroundâThe Tinder / Badoo âbig twoâ representation reflected elsewhere in the world is not replicated in Asia. Tinder preference is recorded in India, Philippines, Singapore, Australia and New Zealand; Badoo in Thailand, Malaysia and Indonesia. YYC is the top preference in the Japanes market; Momo in China; iPair Meet Your Match in Taiwan and Heartbeep in South Korea.4. More Market-Specific Apps in Asia than ElsewhereAccording to the data, Middle Eastern markets largely opt for apps with little popularity elsewhere in the world. Egypt is the only location apart from Russia where Frim is the top preference. In Sau di Arabia the top app choice is WhosHere.Use of Tinder and Badoo is separated by another imaginary diagonal line, running from north west to south east, with Turkey, Kuwait and the United Arab Emirates opting for Badoo, and the Israeli market topped by Tinder.5. Dating Apps Market in Infancy in AfricaThe entire app market is relatively young in Africa because of the lack of decent mobile internet, so it is difficult, as yet, to get a definitive read on the most downloaded dating apps on the continent.Badoo is the dating app of choice in Nigeria, Kenya and South Africa, the latter being the only African nation in the worldâs top 50 app markets.
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